Double Eleven: China's Air Force Goes Global "On Air"

[Global Times - Global Network Report by reporter Guo Yuandan] At 11:11 AM on November 11, Air Force Day, the China Air Force launched a striking initiative—official accounts on overseas social media platforms were officially opened, simultaneously "taking off" on Facebook, YouTube, Instagram, and X.

This marks the official "entry" of the People's Air Force as a new member, following the establishment of accounts by the Ministry of Defense, China Military, China Navy, Hong Kong Garrison, and National Defense University on overseas social media platforms, signifying the further expansion of the Chinese military's overseas network communication matrix.

On that day, the China Air Force released a series of posters titled "The China Air Force Going Global" and a 30-second trailer "Why Do We Soar" (Above the Nine Heavens) on its overseas social media accounts. This signifies that the international communication of the Air Force has officially entered a "normalization + institutionalization" mode. Subsequently, the account will publish authoritative information on the Air Force's participation in international exchanges, humanitarian actions, and joint exercises through English short videos and graphic content, allowing overseas netizens to see a more authentic, three-dimensional, and comprehensive China Air Force.

In the era of networking, the international public opinion arena is the "first scene." The Chinese military stands at this forefront, transitioning from "other-side shaping" to a systematic upgrade of "active narrative"—using the immediacy and directness of online communication to present a transparent, open, and confident major power military to the world.

The stories of the Chinese military are told by themselves, sharing firsthand images and original sound videos, allowing the image of "mighty, civilized, and peacekeeping" to be presented in its original form to the international community and global netizens.

From the day the Ministry of Defense's X platform account went live, it garnered over a million views, and the "Hong Kong Guardian" topic from the Hong Kong Garrison resonated with many, confirming that "hard power + soft narrative" can more effectively dispel misunderstandings and build consensus.

The more complex the world becomes, the more we need to hold the microphone in our own hands. With the "entry" of the China Air Force, the brand influence of the Chinese military's overseas accounts gains new wings: adopting an open, transparent, and confident posture to safeguard national interests in the public opinion arena, allowing the voice of the Chinese military to fly as far as its aircraft.